In 2018 the existing brand name “Student Marketing” was changed to “BONARD” to overcome the company’s challenge of being perceived as a B2B company targeting & marketing to students. Along with this change, came the need for rebranding to position the brand on the international market as a leading provider of data and research for International Education and Student Housing. The deadline of the company’s 10th Year Anniversary to introduce new the brand to stakeholders created time pressure to put into effect the rebrand activities.
We realised a 360-degree rebranding of StudentMarketing to BONARD by giving it a fresh and representative look. A new Brand Identity was created around the core pillars of the brand: city, data and connectivity. We crafted BONARD’s Brand Manual, Social Media & Email Guidelines to ensure consistency on all of the brand’s touchpoints. Branded collateral in the form of corporate letterheads, business cards, leaflets and other marketing materials, such as presentation templates, were also designed & produced with application of new visual identity. The design and development of a new website followed – optimised for lead generation with a clear user flow to highlight the brand’s core services & solutions on offer. To elevate BONARD’s new identity, we have co-created video script, supported production at one of the European offices and post producted the corporate video. Throughout the collaboration we provided BONARD with strategic advice to help it reach its goal of being recognised as the leading provider of data & research for International Education and Student Housing on a global scale.
The impact of our work resulted in a base of more than 3K users, page views exceeding 15K and website traffic from more than 70 countries just in few months after Brand Deployment. We are gratified to be part of StudentMarketing’s grand transition to BONARD. We look forward to a long-lasting partnership with the company & to continue supporting their growth.
With rebranding, your company reputation is always at stake. You want your customers to love your new brand and you expect the entire process to be smooth, while keeping all operations alive. For all this, you need professionals. We are pleased that we chose Bart and his team of creatives and developers for this special exercise. They listened to our expectations, went extra mile when needed and delivered a concept which we and our customers have well-adopted from day one.
Stefan Kolibar, Chief Partnerships Officer
