In 2016, MPC Micro Living Services GmbH entered the market of PBSA (Purpose Built Student Accommodation), a new segment of its Real Estate portfolio. There was a need to create a totally new brand and player in the German student housing market. Strong branding was essential to appeal to the target group of student and young professionals. The launch and planned openings of new locations created momentum for MPC Micro Living Services to build the brand & marketing assets and deliver the properties to German market.
A new brand, Staytoo Apartments was brought to life. Starting from the brand’s birth we became the partner in developing the brand strategy, creative direction, visual identity and brand guidelines. We built the Staytoo websites, organised photo shoots and video production to make sure the brand values are visible and communicated on all platforms. For almost 4 years we have been supporting Staytoo with various B2B and B2C marketing activities to highlight the advantages of the Staytoo student lifestyle.
Staytoo Apartments became a known brand in the German student housing sector with its strong existence and seamless branding both online and offline. Five locations (Nuremberg, Bonn, Kaiserslautern, Leipzig, Berlin) are already in full operation with over 1000 apartments being available for both national and international students. Currently, Staytoo is seeking to expand to other countries and make Staytoo Apartments an international player.
Staytoo Apartments is working together the SPX Agency since 2015. Our SPX experience is beyond the mere provision of marketing services. It is the level of service, customer care and the willingness to collaborate that makes them really standout. Their huge knowledge about real estate markets especially on student housing come along with valuable experience on brand building and communication channels to generation Y and Z target groups. At the same time SPX accepts and masters challenges to work on tight schedules and/or budget while keep focussing on value and future improvements. Therefore it is a pleasure working with them on an professional and personal level.
Marco Lotichius, Head of Marketing & Brand Management
